Intro-

To my best friend 

Hm um.........

Em sure 

 GAZBY 

Sub chorus -

Why you complain

I also feeling the pain

To sustain 

And to maintain 

Chorus -

To my best friend 

Best friend 

To my best friend 

Best friend 

To my best friend 

Best friend 

I will keep on loving you 

To the end 

Verse -

If loving you is a crime

And want you to be mine

Baby you look so fine

Like the moon in the sky 

Am ready to give you my time 

Let join hands together to shine

My one and only in divine

In my autograph to sign

You come early,you can't leave like that 

You are the beauty in my heart 

My precious in heaven and the earth 

That can turn my darkness to light 

Sub chorus -

Chorus -

Verse 2-

In your shadow no controversy

In my vision is you that I see

In my mission I felt for you

To succeed is in between me and you 

I don't care what people may say

I just wonno take my lain

In your way,I will take my ray

For our love to rain

In my culture,in your culture 

In my structure in your structure 

I gonno give you attention 

To remove every commotion that pertain 

Sub chorus -

Chorus -

The title itself—Kilogbe—means “what do you carry?” And that question is deep. It’s not just about physical things. I’m asking: what values do you carry? What mindset do you carry? What kind of energy do you bring into your hustle, your relationships, your daily life? Because at the end of the day, what you carry inside reflects in everything you do outside.

In the song, when I say “everything you do better do good and hustle hard because no food for lazy man,” that line comes straight from reality. Nobody is coming to save you. Where we are, you have to wake up and push. You have to put in the effort, stay consistent, and keep moving even when it’s tough. Laziness is expensive—you might think you’re resting, but you’re actually falling behind. And the world doesn’t wait.

But I didn’t just want to preach hustle for hustle’s sake. I added “everything you do better do good” because how you hustle matters. There are many ways to make money, but not all of them bring peace. Not all of them build a future you can be proud of. I’m encouraging people to do things the right way—to stay grounded in integrity, even when it feels slower. Because in the long run, doing good pays more than shortcuts.

Another important part of the song is where I talk about listening to elders. That line—“listen to elders because motto wey go front can go back”—is rooted in wisdom we sometimes ignore. In today’s world, everybody wants to feel like they know everything. Social media makes it easy to think you’ve seen it all. But truth is, there are people who have lived through things we haven’t even imagined yet.

When I say “motto wey go front can go back,” I’m reminding us that life is not always forward movement. You can be doing well today and struggle tomorrow. You can be ahead now and fall behind later. That’s why humility is important. That’s why learning from people who have experienced ups and downs is powerful. They can guide you, warn you, and sometimes save you from mistakes you don’t even see coming.

Musically, I chose Afrobeat because it connects easily with people—it carries energy, groove, and emotion. Afrobeat allows the message to travel further because while your body is moving, your mind is also receiving something deeper. You might first vibe to the beat, but later, you start to think about the words. That balance is important to me.

“Kilogbe” is also about accountability. I’m not just talking to others—I’m talking to myself too. Every artist, every hustler, every young person trying to make it—we all have moments where we feel tired, distracted, or even tempted to take the easy way out. This song is like a checkpoint. It’s asking: are you still on the right path? Are you still carrying the right values?

Another layer of the song is self-awareness. When I ask “what do you carry?” I want people to reflect. Are you carrying excuses? Fear? Bad habits? Or are you carrying discipline, vision, and purpose? Because two people can be in the same situation, but what they carry inside determines where they end up.

I also wanted the song to feel relatable. I used simple, everyday language—things we hear from parents, elders, and people around us growing up. Lines like “no food for lazy man” are not new, but they hit differently when you really understand them. Sometimes, the most powerful truths are the simplest ones.

At its core, “Kilogbe” is advice, but not the kind that feels heavy or forced. It’s the kind you can vibe to, sing along with, and still learn from. It’s for the streets, for the youth, for anyone trying to find their way and build something meaningful.

So when you listen to the song, I want you to enjoy it—but I also want you to think. Think about your hustle. Think about your choices. Think about the people you listen to and the direction you’re going.

Because at the end of the day, life will always ask you the same question:

Kilogbe? — What do you carry?

At its core, the song highlights the reality of self-promotion, the courage to put yourself out there, and the everyday marketing spirit that runs through Nigerian hustle culture. Em Sure takes the simple idea of advertising yourself or your product and transforms it into a vibrant musical expression. The theme is both humorous and real: if you don’t hype your own work, who will? “Ipolowo Oja” becomes a reminder that sometimes, survival and success come from the ability to shout your name loud enough for the world to hear.

The mood of the record is energetic, colorful, and full of character. It feels like walking through a busy market — sounds everywhere, sellers calling out, music blasting, and that unstoppable Lagos-type momentum pushing everything forward. There’s a cheerful confidence in Em Sure’s delivery, making the song feel like motivation wrapped in rhythm. Even with its playful tone, the message hits home: in today’s world, every dreamer must become their own promoter.

Musically, the track leans heavily into Afro-street bounce with fast-paced drums, catchy call-and-response patterns, and a beat that instantly gets your head nodding. The production is bright and rhythmic, carrying the flavor of Yoruba street sounds blended with modern Afrobeat finesse. It’s the kind of track that could easily become a chant among friends, a soundtrack for marketers, or even background sound for short videos promoting small businesses. The melody is sticky, the rhythm is contagious, and the beat keeps the message fun and memorable.

Em Sure’s artistic identity shines boldly here. His style blends humor, real-life storytelling, and expressive vocal energy — traits that give the song personality. He switches effortlessly between chant-like flows and melodic lines, making his presence sharp and engaging. One of his signature strengths is how he takes everyday Nigerian expressions and turns them into music people can vibe with. His voice carries that street-smart charisma, the kind that keeps listeners entertained while still delivering a clear message.

The songwriting taps into relatable, everyday experiences: trying to be seen, trying to be heard, and trying to stand out in a world full of noise. It’s clever, catchy, and full of Yoruba cultural texture. Em Sure doesn’t just sing about advertising — he becomes the advert, performing with the confidence of someone who knows the value of visibility.

If you’re looking for a fun, energizing Afro-street tune that celebrates hustle culture and puts a smile on your face, “Ipolowo Oja (Advert)” deserves a spot on your playlist. Press play, turn up the volume, and let Em Sure remind you that there’s nothing wrong with hyping your grind. And if the vibe connect with you, dive into more of his music or similar Afro-street playlists to keep that lively energy flowing.