Them Talk Say - Popkid

At its core, the song reflects a universal experience—being the subject of other people’s opinions, judgments, and endless conversations, whether true or fabricated. Through rhythmic beats and relatable lyrics, Popkid transforms a common social frustration into an expressive and almost therapeutic musical narrative.

The phrase “them talk say” itself is deeply rooted in everyday African street language, particularly in Nigerian contexts. It loosely translates to “people are saying” or “they said,” often used when referring to rumors or secondhand information. By centering the song around this phrase, Popkid immediately sets the tone for a story shaped by hearsay rather than truth. It captures how narratives about a person can be built and spread without their involvement, emphasizing how easily misinformation becomes accepted reality in social spaces.

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One of the most striking aspects of the song is its emotional honesty. Popkid does not just complain about gossip; he reflects on its impact. Lines suggesting “too much talk don tire you” reveal a sense of exhaustion—mental, emotional, and even social fatigue. This exhaustion is something many listeners can relate to, especially in an era dominated by social media, where opinions travel faster and farther than ever before. The song becomes a voice for those who feel overwhelmed by constant scrutiny and unsolicited commentary.

Musically, the Afrobeat foundation plays a crucial role in delivering the message. The upbeat tempo contrasts with the seriousness of the theme, creating a duality that is common in Afrobeat music. While the rhythm encourages dancing and enjoyment, the lyrics invite reflection. This balance ensures that the song remains engaging without losing its depth. It’s the kind of track you can vibe to casually, yet still find yourself thinking about long after it ends.

Popkid also subtly critiques society’s obsession with other people’s lives. Gossip, as portrayed in the song, is not just harmless talk—it becomes a tool that can shape reputations, influence relationships, and even affect self-worth. By repeatedly referencing what “them” are saying, the artist highlights how external voices often overshadow personal truth. It raises questions about why people are so invested in discussing others and what they gain from it.

Another layer of meaning in the song is resilience. Despite the constant chatter, there is an underlying message of endurance. Popkid does not present himself as defeated; instead, he acknowledges the noise while continuing to move forward. This resilience is empowering, especially for listeners who may feel trapped by similar situations. It suggests that while people will always talk, their words do not have to define you.

Culturally, Them Talk Say fits into a broader tradition within Afrobeat and African music where artists use storytelling to address social issues. From themes of love and struggle to societal pressure and identity, Afrobeat has always been a genre that blends entertainment with commentary. Popkid continues this tradition by focusing on gossip—a topic that might seem trivial on the surface but carries significant social weight.

The song also reflects the communal nature of African societies, where information—both accurate and inaccurate—spreads quickly within tight-knit communities. In such environments, reputation is highly valued, and gossip can have real consequences. By highlighting this, Popkid is not just telling a personal story but also documenting a shared cultural experience.

In addition, there is a psychological dimension to the song. Being constantly talked about can lead to self-doubt, anxiety, and a sense of isolation. The repeated references to talk and rumors mirror how such thoughts can loop endlessly in one’s mind. The song, therefore, becomes a representation of that mental cycle, giving listeners a way to externalize and process their feelings.

Ultimately, Them Talk Say is more than just an Afrobeat track—it is a reflection on human behavior, social dynamics, and personal resilience. It captures the tension between public perception and private reality, reminding listeners that while people may always have something to say, their voices do not have to control your narrative. Through its relatable theme, rhythmic appeal, and emotional depth, the song stands as both a critique of gossip culture and an anthem of endurance in the face of it.